The Action is the specific emotional project aimed especially on young and novice drivers. The aim of the project is a prevention of drinking and driving a driving under influence if illicit drugs especially after vising discos and night clubs. Fight against speeding and emphasis on wearing seat belts are the other messages targeted on this group of road users.
In the Czech Republic this is the first preventive project which works with preciously defined target group and uses up to date communication measures which are understandabe to teenagers and young people.
Trouble – free world known by young people from TV, adverts films and computer games is confronted with reality of a normal life touched by a road accident. With help of up to date artistic mediums and changes in storyline the visitor is put into a story and emotions which are not only during a road accident but after it as well. Viewer is informed about possible consequences of a road accident in terms of disablement which could accompany those they are involved in road accident for whole their live.
During implementation of The Action project there are representatives of three main parts of the Integrated Rescue System (policemen, firemen and paramedics), which are involved on a spot of a road accident on the same stage.
The multimedia show offers to visitors a deep emotional experience and informs them about real conseqences of a road accident to its victim and their friends and relatives. A form of preventive activity used by The Action project is very specific one. It does not preach how to behave as a road user. The actors do not settle rules of behaviour to visitors. The visitors have to create their own conclusions.
The Action show is free of charge and it is organised especially for secondary (high) school students and for pupils of the 9th grade of elementary schools. The show is free of charge and it lasts approximately 60 minutes.
The premiere of The Action show was on 10th December 2004. Up to 5th December 2007 more than 61000 visitors from whole Czech Republic visited the show.
The Action project has been brought by the EuroNet Agency together with the Czech Ministry of Transport - Road Safety Department from the Netherlands, where the project works very succesfully for several years, to the Czech Republic in 2004. The owner of the copyright is the Dutch ITC. The Czech verion of the project has been modify after consultations with experts with aim to be in line with a mentality of Czech teenagers and young people. Exclusive licence holder for the Czech Republic and for the Slovak Republic is up to 2015 the EuroNet Agency.
The project is nonprofit and necessary costs are covered partly by the Ministry of Transport and partly by a private sector.
In case you will be interested in visting the performance contact the production of The Action project on theaction@euronet.cz or on + 420 286 840 389, please.